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The North Star System™

The North Star Strategic Communications and Organizational System™

 The proprietary methodology that runs underneath all four modes of the NMS Narrative Engine™. 

System Overview

The North Star Strategic Communications and Organizational System™ is a proprietary system developed over more than two decades of real-world strategic, crisis, and media communications, public relations, community outreach and engagement, and organizational advisory work. 


It is the engine inside the Engine.


The North Star System runs through every NMS engagement — every season our clients experience — from the first assessment conversation through the final phase of the Pivot to Prosperity Framework™. It provides the diagnostic foundation, the strategic architecture, the communications design, and the execution system that turns organizational insights into measurable outcomes.

The Four-Phase Process

Phase 1: Organizational Insights Survey

NMS conducts a deep assessment of your organization's current state:

  • Your "Steady State"
  • Pain Points
  • Inflection Points and
  • Power Points


We learn how you operate across every function: communications, finance, HR, IT, and operations. We identify the blind spots your internal perspective cannot see, and the strengths your market positioning is not yet capturing.


Phase 2: Leadership Insights Survey

We assess how your leadership communicates — the vision, the voice, and the values of the executives who carry your narrative. This is critical information we use to close the gap between what leadership believes and what and how the organization actually communicates.


Phase 3: Strategic Communications and Organizational Plan

Everything learned in Phases 1 and 2 becomes the foundation for a fully customized strategic communications and organizational plan. This is not a template. It is a tailor-made system built around your specific goals, your specific challenges, and your specific moment.


Phase 4 — Anchor · Current · Compass 

The plan launches. The narrative anchors your organization in purpose and value. The media carries your story to the audiences that matter. The strategic plan navigates your organization toward power and purpose.


This is your North Star.

Our Core Service Pillars

Narrative

Photo of a business man under the first pillar: Narrative.

 Corporate and personal brand storytelling · Key message development · Executive leadership writing · Mission, Vision, and Values statement development 

Media

Photo of still and video photographers under the second pillar: Media.

 Media relations · Media communications · Media training for leaders and spokespeople · Speech writing · Talking points · Media monitoring · Media events 

Strategy

Strategy

Photo of woman writing on a brainstorming form under the third pillar: Strategy.

 Strategic assessment · Strategic planning and execution · Crisis communications · Strategic narrative alignment · Internal and external communications 

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